Brand Design StudioSince 2019

FORMFOLLOWSFEELING

We craft visual identities that move people and move product.

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FORMA studio team at work
01 — About

Design is how we think about the world.

FORMA is a brand design studio focused on retail and consumer brands. We believe the best design doesn't just look good — it performs. Every touchpoint, from logo to packaging to physical space, contributes to how a brand feels in the world.

Founded in 2019, we've partnered with emerging challenger brands and established retailers alike. Our work spans from identity systems to flagship store experiences.

48Brands Designed
2019Founded
12Design Awards
02 — Services

What we do

01

Brand Identity

Complete visual identity systems — logo, color, typography, and brand guidelines that scale across every touchpoint.

02

Retail Space Design

Flagship environments and pop-up experiences that translate brand DNA into physical space.

03

Packaging Design

Structural and graphic packaging solutions that command attention on shelf and drive purchase decisions.

04

Digital Experience

Website design, e-commerce, and digital brand expressions that extend your identity into the online world.

03 — Selected Work

Recent projects

ARKET
View Project →
01

ARKET

2024

Retail Identity System

MĀSIS
View Project →
02

MĀSIS

2024

Packaging Collection

HAUS
View Project →
03

HAUS

2023

Flagship Store Design

04 — Process

How we work

01

Discovery

Deep dive into your brand, market, and competitors. We listen, research, and uncover the unique tension that defines your brand.

02

Strategy

Translating insights into a clear design strategy. Positioning, personality, and the creative brief that guides every decision.

03

Design

Exploration with intention. Multiple concepts pushed to the edge, then refined to their essential form.

04

Refine

Iterative polishing. Every detail matters — from kerning to color to the texture of paper stock.

05

Launch

Deliverables in hand, ready for the world. We ensure smooth handoff and can oversee implementation.

05 — Clients

Trusted by

Acne StudiosCosAesopKinfolkMujiFreitagVitraStumptown
06 — Contact

Let's make something
memorable.

Address225 Liberty Street, 4th Floor
New York, NY 10281